The Vita Liberata team are passionate experts in skincare and tanning. They created the world’s first odourless tan in 2007 and their unique Odour Remove™ technology is now present in all of their at-home self and salon spray tans. In 2011, they became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern. As the first tan brand in the world to do this, they became the self tanner of choice for the world’s top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.
Their ingredients are the purest in the tanning world. Natural, certified organic and Ecocert approved extracts are key to their formulas. Offering a conditioning skincare treatment that also tans the skin is their goal, giving you a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration.
Tanning just became even easier with Ten Minute Tan, the world’s fastest pre-shower tanner. Simply apply, leave for 10 minutes, shower and 4 – 6 hours later your glowing tan will develop with absolutely no risk of transfer. The Advanced Organic Technology uses Matrixyl 3000 and Rosehip which work together to promote natural collagen and elastin production, this super-hydrating lotion cares for your skin as it tans. The organic formula uses proprietary patented Odour Remove™ technology so there is no self-tan odour at all. It suits all skin tones and can be reapplied to boost and deepen color. As the product is absorbed in to the skin and washed off after just 10 minutes, there is no issue with swimming or sweating in hot climates and SPF can be applied 2 hours after application.
We’ve all seen those horrible self tanning nightmares where the person looks like a Cheetoh. It’s definitely scary to think of that when you’re about to self tan. But I put my fears aside and I forced my Mom to be my guinea pig! Just kidding, she willingly volunteered herself as my test subject.
I am happy to announce that my Mom did NOT turn into a Cheetoh! The results where quite nice actually. We did 10 minutes because this was our first time using the product and we weren’t sure how dark it was going to be. But as the bottle indicates, you may leave it on longer for darker effects or reapply to boost or deepen color.
I have a very pale skin tone and I burn very easily in the sun. I’m always very jealous of everyone’s beautiful summer glow! I would definitely use this to boost my color for parties, events, weddings or even just to make myself feel good on a Tuesday. I would absolutely recommend Ten Minute Tan.