As a business owner, you may be on the lookout for ways you can open your business. This means more customers can walk through your door or visit you online. If you are stuck for ideas on how to do this, take a look at the article below for some inspiration.
Extra Contact Points
First, you should make sure that you are providing your customers with additional contact points. Customers and clients hate it when they can’t reach companies to speak to a member of the team. Particularly, if they are struggling with an issue with one of your services or they have a question preventing them from committing to a purchase. There are lots of contact options that you can consider here. For instance, you might want to think about exploring the best live chat for businesses. A lot of customers prefer live chat solutions compared with talking to someone on the phone. This can also save you from needing to pay for an expensive call handling solution.
More Payment Options
It’s important to ensure that you are providing as many payment options as you can to your customers. One of the easiest ways to miss out on a potential sale is to not give customers the payment options that they either want or need. For instance, you should think about providing contactless payments if you are running an in-person business. Online, it’s important to think about providing options such as Paypal and Apple Pay to name just a couple. The more you provide, the more likely it is that a customer isn’t going to leave you with yet another abandoned shopping basket.
Social Media Engagement
Next, you should think about ensuring that you are providing your customers with the right level of social media engagement. Social media is a natural, non intrusive way for you to communicate freely with your customers. More importantly, it also provides a way for them to interact and engage with you. They can use social media to ask questions and provide feedback or deliver key information that you need to improve your company. Depending on the size of your business, you may want to use a social media manager, to ensure that you’re not leaving any gaps here.
Brick And Mortar Locations
Finally, businesses that are primarily online can consider setting up a brick-and-mortar location. The benefit of taking this step is that it opens your business up to a local audience base. It can also help your business feel more welcoming. There’s a healthy percentage of customers who will not purchase certain products and services if they can’t visit a company in person. While a brick-and-mortar location can be expensive, there are workarounds including virtual office spaces. This also ensures that you avoid issues with things like premises liability.
We hope this helps you understand some of the key ways that you can open up your business and ensure that you don’t miss out on the right level of interest from your target audience. In doing so, you can boost your sales figures and ensure your company continues to grow.
