Implementing a customer reward system can significantly enhance the customer experience, leaving a lasting positive impression on your business. By offering a small token of appreciation, you not only make your customers smile but also foster loyalty, potentially leading to repeat business.
Remember, rewards don’t have to be elaborate or expensive. They’re more about showing your appreciation and leaving a positive note at the end of the transaction. These simple gestures, done because you care, can make your customers feel valued and understood.
So, what types of rewards can you consider?
Stickers
Stickers, with your company’s brand or logo, are a versatile and cost-effective reward option. They can be used on personal items like cell phones or laptops or as water bottles, windows, or car stickers. Distributing them en masse to customers can be a simple yet effective way to show your appreciation for their business.
Candy
Giving out small candy items can be a great way to build a good relationship with your customers. You can choose any candy, cookies, or chocolate you like. Of course, avoiding as many allergens as possible, i.e., nut products, or asking beforehand can help you avoid causing issues, but a little sweet something to thank you can go a long way toward supporting the customer experience and literally leave a nice taste in their mouth once the sale is completed.
Vouchers
If you don’t want to give out a physical product, you can include a discount for their next purchase with their order or in their final sale receipt. It doesn’t have to be much; it can be 5 or 10% or on orders over a specific value, but if they get something off the total price, even free shipping, it can be all they need to make that repeat purchase.
Free Samples
If you sell handmade items, adding a free sample of a different product or new product you are introducing can be a great thank-you gift with an order. It doesn’t matter what you sell; customers always appreciate freebies, so including something extra with this order or handing them out with sales at the register can be a nice touch at the end of the transaction.
Free Swag
Branded merchandise is always a winner, and it’s entirely up to you what you choose to add your branding to and give away to customers. You can limit them to sales over a certain amount, with specific purchases or for new customers only, or have designated products for different types of sales. But you can choose things like branded caps, water bottles, t-shirts, accessories, bookmarks, magnets, or anything relating to your company; pens and notebooks are always winners for branded merch; doing so will help to keep your brand in the customer’s mid way after they’ve made the purchase.
These 5 items are all tried and tested freebies that companies have used time and time again to help them bolster good relationships with customers and to give them a little treat to say thank you for doing business with them.
